GucciFest Is A Showcase Of Emerging Fashion Designers


OUVERTURE of Something that Never Ended — presented in the form of a seven-episode mini-series released over the course of the week — is notable for its approach to showcasing a new collection; it’s made even more buzz-worthy with appearances from A-listers and Gucci faces like Billie Eilish, Harry Styles (who appeared in jorts in Wednesday’s episode!), and Florence Welch. But what makes the event truly unexpected is the brand’s sharing of the platform with (and, as such, endorsement of) up-and-coming designers. So far, we’ve seen films from sustainably-minded brands like Collina Strada and Rave Review; labels that have been known to push the boundaries of gender and identity like Bianca Saunders, Mowalola, and Ahluwalia; and decidedly modern names like Gui Rosa, Rui, and Cormio. Put together by Michele and “proudly supported by the House,” the brand list rounds out with Shanel Campbell, Stefan Cooke, Charles De Vilmorin, JordanLuca, Yueqi Qi, Boramy Viguier, and Gareth Wrighton, whose films have yet to air.



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